Change is accelerating faster than most of our systems can handle. Freya + Co founder Liz Moe shares how leaders can stay grounded—by holding on to their principles, cultivating adaptability, and valuing relationships over arrival.

Teams often struggle with a simple but important question: How do we invite participation? Younger professionals tend to prefer group emails, while older colleagues favor personal outreach. Underneath this difference is a deeper set of values—about respect, efficiency, and how connection is built. Here’s how to work better across generations and strengthen collaboration.

In 2017, I found myself saying “yes” to more and more freelance projects. I was helping nonprofits navigate strategy, supporting funders with evaluation frameworks, advising on board development, communications, and occasionally working with for-profit clients doing mission-adjacent work.

This week’s Minnesota Partners in Public Health Conference in Brainerd was a master class in what it means to lead with purpose under pressure.

I want to work with smart people, who are good at what they do, working together towards a cause they believe in. Sometimes I find these people by instinct, and recognition.

At Freya + Co, building community isn’t just a value, it’s the work itself. I started this company to help organizations strengthen their capacity to address complex issues that affect health and well-being in Minnesota and beyond. Every day, we see reminders that our systems, social, environmental, and economic, are interconnected. When one part falters, the impact ripples outward.