Observations on strategy, collaboration, and community impact.
Field Notes
At Freya + Co, much of our learning happens in the field, with communities, coalitions, and partners who are working to make systems fairer and more effective. Field Notes captures insights from that work: what’s emerging, what’s evolving, and what we’re discovering along the way. Here you’ll find reflections on facilitation, planning, and the practice of leading change together.
Behind the Scenes: How We Built the Breakout Session Agenda
Behind every strong conference agenda is a thoughtful process. This behind-the-scenes look at the Minnesota Cancer Summit 2026 shares how the breakout session agenda was built, using clear criteria, structured review, and facilitation, to reflect Cancer Plan priorities, equity, and real-world impact.
Designing a Summit That Leads to Action (Not Just Conversation)
The Minnesota Cancer Summit 2026 was designed to do more than convene. It was intentionally structured to launch implementation of the Minnesota Cancer Plan. Here’s a behind-the-scenes look at how thoughtful process, facilitation, and agenda design can move a field from conversation to action.
How Do We Stay Connected During Difficult Conversations?
The CLARA method gives public health leaders, facilitators, and community organizers a grounded way to stay connected and curious in difficult conversations, especially in polarized times.
What Does Capacity Building Look Like for a Special Service District? Lessons from Towerside’s Growth
What does capacity building look like for a special service district? Freya + Co shares lessons from supporting the Towerside Maintenance District, strengthening governance, systems, and operational clarity as the district grows.
What Does It Mean to Play the Long Game in Leadership and Systems Change?
In unsettled times, leadership often rewards urgency. But real systems change requires patience, trust, and staying power. A Field Notes reflection on why now is the time for the long game.
What Does a Holistic Approach to Organizational Change Really Look Like?
What does a holistic approach to organizational change actually look like? Reflections from Freya + Co on governance, facilitation, evaluation, and learning across complex systems.
What Did We Learn This Year About Working in Complex Systems?
What did this year reveal about working in complex systems? Reflections from Freya + Co on patterns, surprises, and what held steady across public health, HCBS, evaluation, and coalition work.
How Do Coalitions Grow? Lessons from the Himmelman Hierarchy
What level of collaboration does your coalition really need? The Himmelman Hierarchy provides a grounded way to clarify expectations, honor different levels of engagement, and support healthier partnerships.
How Does Facilitation Build Trust in Complex Systems?
How does facilitation build trust in complex systems? Through structure, neutrality, steady process, and real listening. Freya + Co shares insights from public health, HCBS, and coalition work on why facilitation is essential for clarity and connection.
How Do We Stay Grounded When the World Keeps Shifting?
Change is accelerating faster than most of our systems can handle. Freya + Co founder Liz Moe shares how leaders can stay grounded—by holding on to their principles, cultivating adaptability, and valuing relationships over arrival.
Why Do Generations Communicate So Differently? And How Can Teams Thrive Together?
Teams often struggle with a simple but important question: How do we invite participation? Younger professionals tend to prefer group emails, while older colleagues favor personal outreach. Underneath this difference is a deeper set of values—about respect, efficiency, and how connection is built. Here’s how to work better across generations and strengthen collaboration.
Why did I Start Freya + Co?
In 2017, I found myself saying “yes” to more and more freelance projects. I was helping nonprofits navigate strategy, supporting funders with evaluation frameworks, advising on board development, communications, and occasionally working with for-profit clients doing mission-adjacent work.
What did I learn during the 2025 Partners in Public Health Conference?
This week’s Minnesota Partners in Public Health Conference in Brainerd was a master class in what it means to lead with purpose under pressure.
Do You Need to See the Whole Path to Take the First Step?
I want to work with smart people, who are good at what they do, working together towards a cause they believe in. Sometimes I find these people by instinct, and recognition.
What Does It Really Mean to Build Community?
At Freya + Co, building community isn’t just a value, it’s the work itself. I started this company to help organizations strengthen their capacity to address complex issues that affect health and well-being in Minnesota and beyond. Every day, we see reminders that our systems, social, environmental, and economic, are interconnected. When one part falters, the impact ripples outward.