Observations on strategy, collaboration, and community impact.

Field Notes

At Freya + Co, much of our learning happens in the field, with communities, coalitions, and partners who are working to make systems fairer and more effective. Field Notes captures insights from that work: what’s emerging, what’s evolving, and what we’re discovering along the way. Here you’ll find reflections on facilitation, planning, and the practice of leading change together.

Liz Moe Liz Moe

Behind the Scenes: How We Built the Breakout Session Agenda

Behind every strong conference agenda is a thoughtful process. This behind-the-scenes look at the Minnesota Cancer Summit 2026 shares how the breakout session agenda was built, using clear criteria, structured review, and facilitation, to reflect Cancer Plan priorities, equity, and real-world impact.

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Liz Moe Liz Moe

Designing a Summit That Leads to Action (Not Just Conversation)

The Minnesota Cancer Summit 2026 was designed to do more than convene. It was intentionally structured to launch implementation of the Minnesota Cancer Plan. Here’s a behind-the-scenes look at how thoughtful process, facilitation, and agenda design can move a field from conversation to action.

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Liz Moe Liz Moe

How Does Facilitation Build Trust in Complex Systems?

How does facilitation build trust in complex systems? Through structure, neutrality, steady process, and real listening. Freya + Co shares insights from public health, HCBS, and coalition work on why facilitation is essential for clarity and connection.

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Liz Moe Liz Moe

How Do We Stay Grounded When the World Keeps Shifting?

Change is accelerating faster than most of our systems can handle. Freya + Co founder Liz Moe shares how leaders can stay grounded—by holding on to their principles, cultivating adaptability, and valuing relationships over arrival.

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Liz Moe Liz Moe

Why Do Generations Communicate So Differently? And How Can Teams Thrive Together?

Teams often struggle with a simple but important question: How do we invite participation? Younger professionals tend to prefer group emails, while older colleagues favor personal outreach. Underneath this difference is a deeper set of values—about respect, efficiency, and how connection is built. Here’s how to work better across generations and strengthen collaboration.

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Liz Moe Liz Moe

Why did I Start Freya + Co?

In 2017, I found myself saying “yes” to more and more freelance projects. I was helping nonprofits navigate strategy, supporting funders with evaluation frameworks, advising on board development, communications, and occasionally working with for-profit clients doing mission-adjacent work.

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Liz Moe Liz Moe

What Does It Really Mean to Build Community?

At Freya + Co, building community isn’t just a value, it’s the work itself. I started this company to help organizations strengthen their capacity to address complex issues that affect health and well-being in Minnesota and beyond. Every day, we see reminders that our systems, social, environmental, and economic, are interconnected. When one part falters, the impact ripples outward.

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